Artifex Drinks approached Notch Digital with a clear ambition: to establish a distinctive brand identity that would support their growth as a specialist drinks supplier in both the UK and the US. Their offering spans premium spirits, craft beverages and curated selections, and they needed a visual identity that could communicate quality, reliability and a sense of British character without leaning into cliché or overt patriotism.
From the outset, the project centred on the creation of a strong, ownable marque. The capital A became the foundation for the exploration, with early concepts focusing on negative‑space bottle forms, geometric structures and heritage‑inspired motifs. The challenge was to strike the right balance between modernity and tradition, ensuring the identity felt rooted but not nostalgic, confident but not loud.
The final brand mark achieves exactly that. It carries a subtle British influence through its refined serif structure and balanced proportions, yet remains contemporary enough to sit comfortably within a premium drinks market. The marque is versatile, scalable and instantly recognisable, giving Artifex a visual anchor that can grow with the business.
Alongside the core identity, Notch developed a series of packaging concepts to demonstrate how the brand could extend across shipping boxes, labels and wholesale materials. These concepts introduced a clean, trade‑focused layout system supported by short, purposeful messaging designed for transit packaging. The aim was to show how the brand could maintain a premium feel even in the most functional touchpoints, reinforcing reliability and care at every stage of the customer journey.
The result is a cohesive brand identity that positions Artifex Drinks with clarity and confidence. It reflects their commitment to quality, supports their expansion into new markets and provides a strong visual foundation for future product development. For a business built on specialist knowledge and premium sourcing, the new identity gives them the presence and professionalism their offering deserves.
If you require a fresh look at your brand identify, please get in-touch via my online form to chat through the process and receive a quotation. Alternatively, please call 07966 734481.