Branding is more than a logo. It is the story a business tells, the feeling it creates and the trust it builds before a customer ever steps through the door. When Paulo Bay Wellness approached Notch Digital Marketing for a full brand refresh, the goal was clear: create an identity that reflects the calm, restorative …
Typography is one of the most influential elements in any design project, yet it is still one of the most overlooked. Choosing the right typeface shapes how people perceive your brand, how they read your content and how credible your message feels. When typography is treated as an afterthought, even the strongest concept can fall …
Read more “Why Typography Should Lead Your Design Process, Not Follow It”
Artifex Drinks approached Notch Digital with a clear ambition: to establish a distinctive brand identity that would support their growth as a specialist drinks supplier in both the UK and the US. Their offering spans premium spirits, craft beverages and curated selections, and they needed a visual identity that could communicate quality, reliability and a …
Read more “Crafting the New Brand Identity for Artifex Drinks”