The UK’s buy-to-let (BTL) property market has long been a cornerstone of investment strategy, but in 2025, it’s the northern cities – Manchester, Birmingham, and Liverpool – that are stealing the spotlight. With strong rental yields, surging tenant demand, and…
Google has been actively promoting Broad Match keywords in Google Ads, positioning them as a powerful tool for advertisers. But why does Google push Broad Match so strongly? And what are the advantages and disadvantages of using this match type?…
In the competitive landscape of digital advertising, Google remains an indispensable platform for businesses seeking visibility and engagement. However, running a Google AdWord Campaign isn’t as simple as just crafting a compelling ad and hitting “publish.” Google’s stringent advertising policies…
When it comes to optimising Google Ads campaigns, choosing the right bidding strategy can be pivotal to your success. Among the options available, “Maximise Conversions” and “Maximise Conversions with a Target CPA (Cost Per Acquisition)” are two strategies that often…