META Campaigns Ads
Notch Digital delivered a series of high‑performing META campaign ads for TKPG, promoting multiple residential developments across Manchester and Birmingham. The campaigns formed part of a wider lead‑generation push designed to attract property investors and off‑plan interest at scale.
Each development required a tailored approach, balancing strong creative with precise audience targeting to reach individuals actively considering property purchases in two of the UK’s fastest‑growing urban markets.
Campaign Overview
The objective was to drive consistent, high‑intent enquiries for TKPG’s portfolio while maintaining efficiency across multiple ad sets and audience groups.
To achieve this, Notch Digital built a campaign framework centred on:
- Location‑specific creative highlighting Manchester and Birmingham’s investment appeal
- Optimised lead forms designed to maximise conversion across mobile audiences
- Demographic and behavioural targeting focused on buyers, investors and relocators
- Clear value‑led messaging aligned to each development’s unique selling points
- Continuous optimisation to maintain strong performance throughout the campaign period
This structure ensured TKPG could generate enquiries at volume while keeping cost per lead competitive.
Results
The campaigns delivered a strong pipeline of qualified leads across both cities, supporting TKPG’s sales and investor outreach teams.
Performance highlights included:
- High daily enquiry volume across all developments
- Strong engagement with location‑specific creative
- Low cost per lead due to optimised form flow
- Consistent interest from both owner‑occupiers and investors
The campaigns demonstrated META’s effectiveness for multi‑development marketing when creative, targeting and user experience are aligned.
How Notch Digital Approached the Campaigns
1. Creative Tailored to Each Development
Ads were built around clean visuals, clear messaging and strong calls‑to‑action. Each development received its own creative set, ensuring relevance and improving engagement.
2. Lead Forms Built for Speed
Instant forms were streamlined to capture essential details only, reducing friction and increasing completion rates. This was supported by audience‑specific messaging for buyers, investors and relocators.
3. Precision Targeting Across Two Cities
Using META’s demographic and behavioural tools, the campaigns reached:
- First‑time buyers
- Relocators moving into Manchester or Birmingham
- UK and overseas investors
- Individuals engaging with property, finance and development content
This ensured leads were both high in volume and commercially relevant.
Supporting TKPG’s Wider Sales Strategy
These META campaign ads formed part of TKPG’s broader digital lead‑generation strategy, where performance‑driven property marketing plays a central role in supporting sales across multiple developments.
If you would like more information about my approach to META campaign ads for your business goals – simply call 07966 734481 or complete my online quotation form.