Notch Digital Marketing delivered a series of targeted email campaigns for Primalash, the lash brand based in Widnes, designed to increase customer engagement, product visibility and online sales. Each campaign was planned, designed and built to reflect Primalash’s strong retail identity, ensuring consistency across promotional messages, product launches and seasonal offers.
Email campaigns that drive sales
The work involved full email design and build, including mobile‑first layouts, structured merchandising and clear calls to action. Every send was thoroughly tested across major email clients to guarantee reliable rendering and a smooth customer experience.
Notch also managed subscriber data on Primalash’s behalf, maintaining clean lists, segmenting audiences and ensuring campaigns reached the most relevant customers. This allowed each email to perform more effectively, driving higher click‑through rates and stronger conversion.
The successful campaigns promoted new lash collections, limited‑time offers and curated product recommendations, helping Primalash maintain regular communication with its customer base and generate repeat sales. These campaigns demonstrated how consistent branding, strong visuals and clear messaging can significantly improve engagement for retail brands.
I work with a number of email platforms including: Mailchimp, Klaviyo, Brevo and Pripedrive.
Get in-touch to find out more about how I can help you reach your customers more effectively, call 07966 734 481 or complete the online form.
