Artifex Drinks, an Altrincham‑based specialist drinks supplier serving consumers across the UK and exporting to the US, has appointed Notch Digital Marketing to design and develop its new e‑commerce website and lead its brand development. The business, registered in Altrincham and operating within the premium drinks sector, continues to scale its operations following its incorporation in 2022.
The appointment marks a key step for Artifex Drinks as it moves from early‑stage start‑up to a more established consumer drinks brand. With activity spanning direct‑to‑consumer sales, retail partnerships and online channels, a robust digital platform is essential to support growth and streamline customer purchasing.
Why Artifex Drinks chose Notch Digital Marketing
Artifex Drinks selected Notch Digital Marketing for its track record in delivering clean, conversion‑focused websites for SMEs across the North West, alongside its expertise in branding, e‑commerce and digital strategy. The new website will be built to support a growing consumer audience, with a focus on:
- Modern e‑commerce platform — scalable, fast and built for growth
- Clear product categorisation — helping customers browse and buy with ease
- Streamlined ordering and account management — reducing friction across the customer journey
- A refreshed brand identity — aligned with Artifex Drinks’ expansion plans
- Strong SEO foundations — supporting local, regional and national visibility
This project also includes a full brand refinement process, ensuring Artifex Drinks presents a consistent, professional identity across digital and print touchpoints.
Strengthening Altrincham’s growing business community
Artifex Drinks joins a growing number of Altrincham‑based businesses investing in stronger digital infrastructure as the town continues to expand its food, drink and retail sectors. Its presence contributes to the area’s diverse and active commercial landscape, reflecting the momentum of local independent brands.
Notch Digital Marketing’s appointment supports this growth by helping a local start‑up establish a competitive online presence from the outset — something increasingly essential in the consumer drinks market.
What’s next
Work is now underway on the new Artifex Drinks e‑commerce website, with the first phase focused on UX planning, product architecture and brand development. Once launched, the platform will give Artifex Drinks a strong digital foundation to scale its operations and reach new customers across the region and beyond.