Artifex, an Altrincham based drinks wholesaler specialising in the supply of wine, beer, spirits and other beverages, has appointed Notch Digital Marketing to design and develop its new e‑commerce website and lead its brand development. The business, registered in Altrincham and operating within the wholesale alcoholic beverages sector, is continuing to scale its operations following its incorporation in 2022.
The appointment marks a significant step for Artifex as it moves from early‑stage start‑up to a more established wholesale supplier. With the company operating across wholesale, retail and online sales channels, a robust digital platform is essential to support growth and streamline customer ordering.
Why Artifex chose Notch Digital Marketing
Artifex selected Notch Digital Marketing based on its track record of delivering clean, conversion‑focused websites for SMEs across the North West, alongside its experience in branding, e‑commerce and digital strategy. The new website will be built to support both trade and direct‑to‑consumer sales, with a focus on:
- A modern, scalable e‑commerce platform
- Clear product categorisation for wholesale buyers
- Streamlined ordering and account management
- A refreshed brand identity aligned with Artifex’s growth plans
- Strong SEO foundations to support local and regional visibility
This project also includes a full brand refinement process, ensuring Artifex presents a consistent, professional identity across digital and print touchpoints.
Strengthening Altrincham’s growing business community
Artifex joins a growing number of Altrincham‑based businesses investing in stronger digital infrastructure as the town continues to expand its food, drink and retail sectors. The company’s presence is already listed within the wider Altrincham business landscape, reflecting the area’s diverse and active commercial community.
Notch Digital Marketing’s appointment supports this momentum by helping a local start‑up establish a competitive online presence from the outset, something increasingly essential in the wholesale drinks market.
What’s next
Work is now underway on the new Artifex e‑commerce website, with the first phase focused on UX planning, product architecture and brand development. Once launched, the platform will give Artifex a strong digital foundation to scale its wholesale operations and reach new customers across the region.
A full project showcase will be published on notchdigital.co.uk following launch.