Launching paid campaigns without a clear strategy is a fast track to wasted budget and missed opportunities. At Notch, we take a different approach. We build paid digital strategies that are rooted in your business objectives, tailored to your audience, and designed to convert.
Whether you’re launching a new product, scaling your service, or repositioning your brand, our team will craft a complete route to market that turns advertising spend into measurable growth.
Here’s how we do it—and why it works.
Understanding Your Business Objectives
Every successful campaign begins with clarity. Before we touch a single ad platform, we take time to understand your goals.
- Are you looking to drive direct sales?
- Generate high-quality leads?
- Build brand awareness in a new sector?
- Re-engage lapsed customers?
We dig into your business model, margins, customer journey, and competitive landscape. This isn’t just about marketing—it’s about aligning paid media with your commercial outcomes. Whether you’re a retail brand, property developer, investment firm or niche service provider, we tailor the strategy to your sector and ambition.
Mapping Your Route to Market
Once we understand your goals, we build a strategic roadmap. This includes:
- Channel selection: Google Ads, META (Facebook and Instagram), LinkedIn—each platform has strengths depending on your audience and offer.
- Budget allocation: We advise on spend distribution across platforms, campaign types, and funnel stages.
- Campaign architecture: From awareness to conversion, we design a full-funnel approach that nurtures users from first click to final action.
This route to market is documented in a clear, actionable strategy file—your blueprint for growth.
Identifying Your Target Audience
You can’t sell to everyone—and you shouldn’t try. We help you define and target the right audience segments based on:
- Demographics: Age, gender, location, job title, income bracket
- Psychographics: Interests, behaviours, motivations
- Intent signals: Search queries, site visits, content engagement
Using platform data, CRM insights, and market research, we build detailed audience profiles. These inform everything from ad copy to creative tone, ensuring your message lands with the right people at the right time.
Keyword Strategy: Capturing Demand on Google
Google Ads is intent-driven—users are actively searching for solutions. That’s why keyword strategy is critical.
We conduct in-depth keyword research to identify:
- High-converting search terms: What your ideal customers are typing into Google
- Long-tail opportunities: Niche phrases with lower competition and higher relevance
- Negative keywords: Terms to exclude to avoid wasted spend
We map keywords to campaign types—Search, Performance Max, Display—and structure ad groups to maximise Quality Score and return on investment.
Writing Ads That Convert
Great ads don’t just inform—they persuade. Our copywriters craft compelling, conversion-focused ads tailored to each platform:
- Google Ads: Concise, benefit-led headlines and descriptions that match user intent
- META Ads: Scroll-stopping hooks, emotional triggers, and clear calls to action
- LinkedIn Ads: Professional tone, value-driven messaging, and industry relevance
We test multiple variations to find what resonates, using A/B testing and performance data to refine over time.
Designing Creative That Performs
In paid media, design isn’t decoration—it’s performance. Our creative team produces assets that are optimised for each platform and audience:
- Static and animated banners
- Carousel ads
- Video snippets
- Landing page visuals
We ensure brand consistency while tailoring the look and feel to each campaign objective. Whether it’s a bold retail push or a subtle B2B lead generation ad, our visuals are designed to stop the scroll and spark action.
Delivering Your Strategy Document
Once the strategy is built, we deliver a comprehensive document that outlines:
- Your business objectives and key performance indicators
- Target audience profiles
- Keyword strategy and ad structure
- Creative direction and asset specifications
- Platform recommendations and budget breakdown
- Campaign timelines and optimisation plan
This isn’t a static PDF—it’s a living document that guides your paid media journey. We revisit and refine it as your business evolves.
Launch, Optimise, Scale
With strategy in hand, we move into execution. Our team handles:
- Campaign setup and tracking
- Pixel and conversion integration
- Real-time performance monitoring
- Weekly optimisation and reporting
We don’t just launch and leave. We analyse data, tweak targeting, refresh creative, and scale what works. Our goal is simple: to deliver measurable growth, month after month.
Why Choose Notch?
We’re not a faceless agency. We’re a hands-on, results-driven team that blends creative flair with strategic rigour. Our background spans global brands, property portfolios, investment platforms, and retail disruptors—and we bring that experience to every campaign.
Here’s what sets us apart:
| Feature | What It Means for You |
|---|---|
| Strategy-first approach | Every ad is backed by a clear commercial goal |
| Deep audience insight | Your message reaches the right people, not just anyone |
| Copy and creative excellence | Ads that look good and perform even better |
| Data-led optimisation | Continuous improvement based on real results |
| Collaborative process | We work with you, not just for you |
Ready to Grow?
If you’re tired of guesswork and want a paid digital strategy that actually delivers, let’s talk. Whether you’re starting from scratch or looking to refine existing campaigns, Notch will build a route to market that’s tailored, tactical, and totally focused on results.
Visit notchdigital.co.uk to get started—or drop us a message to book a free strategy call.
