News and Articles

Psychology Behind Effective Ad Copy

The Psychology Behind Effective Ad Copy – Understanding Consumer Behavior to Craft Persuasive and High-Performing PPC Campaigns

In the world of digital advertising, a well-crafted ad can mean the difference between a click and a scroll-past. Understanding consumer psychology allows businesses to create ad copy that resonates with their audience, builds trust, and drives conversions. Notch Digital…

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Primalash

PrimaLash and Notch Digital Marketing: A Partnership for Digital Growth

Notch Digital Marketing, a dynamic and results-driven agency based in Warrington, has secured an exciting new client – PrimaLash. As the UK’s leading lash brand, PrimaLash has established a reputation for high-quality lashes, designed for both professionals and everyday beauty…

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Google Adwords

Navigating Google’s Advertising Policies: What’s Allowed and What’s Not in Google AdWord Campaigns

In the competitive landscape of digital advertising, Google remains an indispensable platform for businesses seeking visibility and engagement. However, running a Google AdWord Campaign isn’t as simple as just crafting a compelling ad and hitting “publish.” Google’s stringent advertising policies…

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Google Ads

Understanding Google Ads Bidding: Maximise Conversions vs. Maximise Conversions with a Target CPA

When it comes to optimising Google Ads campaigns, choosing the right bidding strategy can be pivotal to your success. Among the options available, “Maximise Conversions” and “Maximise Conversions with a Target CPA (Cost Per Acquisition)” are two strategies that often…

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