For many small businesses, the world of online advertising can feel daunting. You know your customers are searching on Google, but the mechanics of setting up a campaign, choosing the right keywords, and ensuring your budget delivers results can seem…
MojiPets is a new UK-based children’s virtual pet portal that blends creativity, gamification, and digital design into a safe and engaging online experience. Developed with a strong focus on fun and learning, the platform allows younger children to generate their…
Why Property Marketing Needs Specialist Freelance Support In the property sector, presentation is everything. From glossy brochures to conversion‑focused landing pages, the way you communicate determines whether investors, tenants, and buyers take action. For property marketeers managing buy‑to‑let campaigns or…
A New Era of Retail Where once shopping meant browsing websites or visiting high streets, today millions of consumers are buying products directly through TikTok. The platform, once dismissed as a hub for dance challenges and memes, has evolved into…
Agencies across Cheshire are constantly balancing creativity, deadlines, and client expectations. When workloads peak and in-house teams reach capacity, the challenge is clear: how do you deliver high-quality projects without overstretching your resources? This is where Andrew Fairley, trading as…
A business’s website is often the first point of contact with potential customers. Whether you are a local start‑up in Warrington, a growing SME in Chester, or a national brand with a Cheshire base, your website must deliver clarity, trust,…
Greater Manchester has established itself as the UK’s leading tech hub outside London. The city’s digital economy is valued at £6.1 billion, encompassing thousands of agencies and technology businesses across disciplines such as web design, branding, e‑commerce, gaming, cyber security,…
Freelance website designer in Cheshire: When it comes to building a strong online presence, Andrew Fairley stands out as a trusted freelance website designer in Cheshire. With a career spanning more than two decades, Andrew has combined creative vision with…
When running a Google Ads campaign, one of the most overlooked yet critical decisions is location targeting. Many businesses focus heavily on keywords, ad copy, and budgets, but fail to consider where their ads are actually being shown. This oversight…
Businesses need more than just a logo or a website, they need a trusted partner who can combine creativity with strategy to deliver measurable results. That’s where Andrew Fairley, a freelance digital marketing consultant and founder of Notch Digital, comes…
Visibility and trust are everything. Whether you’re selling residential developments, commercial spaces, or investment opportunities, the challenge is no longer just about having a great product—it’s about ensuring the right people see it, understand its value, and feel compelled to…
As artificial intelligence reshapes how people discover information online, businesses must adapt or risk being left behind. AI search tools like ChatGPT, Google’s AI Overviews, Bing Copilot, and Perplexity are changing the rules of visibility—summarising answers, quoting sources, and bypassing…