Altrincham has become one of Cheshire’s most dynamic business communities, and demand for digital marketing services Altrincham continues to rise as companies compete for visibility, credibility, and customers. For more than 25 years, one name has been quietly supporting that growth: Andrew Fairley, the creative strategist and founder of Notch Digital Marketing. Having moved from Scotland to Altrincham a quarter of a century ago, Andrew has worked with countless local businesses, helping them elevate their brands through websites, pay‑per‑click campaigns, packaging, brochure design, branding, and a full suite of digital marketing solutions.
This blog explores how Andrew’s blend of creativity, technical expertise, and deep local understanding has made Notch a trusted partner for businesses across Altrincham and Cheshire.
A Local Expert with Decades of Experience
When Andrew first arrived in Altrincham, the digital world was in its infancy. Websites were basic, social media didn’t exist, and most marketing relied heavily on print. Over the years, he has evolved alongside the industry, mastering new technologies, platforms, and design principles while maintaining the craftsmanship that shaped his early career.
Today, Notch Digital Marketing offers a modern, full‑service approach that blends creativity with data‑driven strategy. Andrew’s background in traditional design — from packaging to brochures — gives him a unique advantage: he understands how brands should look, feel, and communicate across every medium, not just online.
This combination of old‑school design discipline and modern digital expertise is rare, and it’s one of the reasons so many Altrincham businesses trust him with their brand.
Website Design That Works Hard for Your Business
A website is often the first impression a customer has of a business. Andrew’s approach to web design is rooted in clarity, performance, and conversion. Every site he builds is crafted to reflect the personality of the business while delivering a seamless user experience.
Notch specialises in:
- Clean, modern website design
- Mobile‑first layouts
- SEO‑friendly structure
- Clear messaging and user journeys
- Fast, secure builds using best‑practice code
Whether it’s a café, a professional services firm, a property developer, or a retail brand, Andrew ensures every website is built to attract, engage, and convert.
Pay‑Per‑Click Campaigns That Drive Results
In a competitive market like Altrincham, PPC advertising can be a powerful way to reach customers quickly and cost‑effectively. Andrew has managed pay‑per‑click campaigns for businesses across Cheshire, helping them appear at the top of Google when it matters most.
His PPC services include:
- Google Ads setup and optimisation
- Local keyword research
- High‑impact ad copywriting
- Landing page design for improved conversion
- Ongoing monitoring and refinement
Because Andrew works closely with each client, he understands their audience, goals, and challenges. This allows him to create campaigns that deliver measurable results without wasting budget.
Branding That Builds Trust and Recognition
Branding is more than a logo — it’s the story a business tells and the feeling it creates. Andrew’s background in design and creative direction means he approaches branding with both strategy and artistry.
Notch provides:
- Logo design and full brand identity systems
- Colour palettes, typography, and visual guidelines
- Brand messaging and tone‑of‑voice development
- Packaging design for retail and consumer products
- Brochure and print collateral design
Many Altrincham businesses have refreshed their image with Andrew’s help, gaining a more confident, modern, and cohesive brand that resonates with customers both online and offline.
Supporting Altrincham’s Business Community
One of the defining features of Andrew’s work is his long‑standing connection to the local business community. Over 25 years, he has collaborated with companies across hospitality, property, retail, wellness, and professional services.
This local insight matters. Andrew understands:
- The expectations of Altrincham’s customers
- The competitive landscape
- The importance of trust and reputation
- The value of clear, honest communication
Businesses appreciate working with someone who knows the area, understands their audience, and genuinely cares about their success.
A Personal, Collaborative Approach
Unlike large agencies, Notch Digital Marketing offers a personal, hands‑on service. Clients work directly with Andrew — the person who designs the brand, builds the website, writes the copy, and manages the campaigns. There’s no passing between departments, no layers of account managers, and no confusion.
This means:
- Faster communication
- Clearer strategy
- More consistent creative output
- Better value for money
It also means clients feel supported, understood, and involved in the process.
Why Altrincham Businesses Choose Notch
Businesses in Altrincham choose Notch Digital Marketing because Andrew brings:
- 25 years of experience in design and digital marketing
- A deep understanding of the local market
- A blend of creativity and technical skill
- A proven track record across multiple industries
- A friendly, collaborative working style
Whether a business needs a full rebrand, a new website, a targeted PPC campaign, or ongoing digital support, Andrew provides solutions that are thoughtful, effective, and tailored to their goals.
As Altrincham continues to grow and evolve, so does the need for strong digital marketing. Customers expect seamless online experiences, clear messaging, and brands that feel authentic. Andrew Fairley and Notch Digital Marketing help businesses meet those expectations — and exceed them.
With a combination of local knowledge, creative expertise, and strategic thinking, Andrew remains a trusted partner for businesses across Altrincham and Cheshire. His work not only elevates brands but strengthens the town’s vibrant business community.
If you would like help with your marketing initiatives, please get in-touch with Andrew directly.
