In the fast-paced world of digital design, intuition and creativity are essential—but they’re not enough on their own. To truly optimise user experience and drive performance, designers must embrace data-driven decision-making. That’s where A/B testing comes in. A/B testing allows…
In an age of fleeting attention spans and design trends that vanish faster than your last software update, making a lasting impression isn’t just about looking polished—it’s about thinking smart. At Notch Digital Design, we believe that a good digital…
Why Smart Website Design & UX are the Difference Between Losing Leads and Winning Loyalty When it comes to digital marketing, your website design plays a pivotal role—not just as your online business card, but as your most powerful sales…
In the ever-evolving digital landscape, search engine optimisation (SEO) remains the lifeblood of online visibility. Among the many components that contribute to strong SEO performance, backlinks remain one of the most crucial—particularly when it comes to improving a website’s position…
Video marketing has long been a cornerstone of effective brand communication—but in 2025, it has taken on a whole new life. Thanks to rising consumer expectations and an ever-expanding ecosystem of platforms, short-form videos, live streams, and interactive content have…
In the ever-evolving world of commercial property investment, standing out takes more than data and floorplans—it takes clarity, creativity and convenience. That’s exactly what Investor Wealth has captured with the launch of its new pocket-sized property guide, a bold collaboration…
In an age where smartphones, tablets, laptops, smartwatches, and even voice assistants all vie for our attention, designing a “responsive” website or app is no longer a mark of innovation—it’s table stakes. True digital excellence now lies in seamless cross-device…
In recent years, dark mode has graduated from a design novelty to an essential feature in digital products. From mobile apps and websites to entire operating systems, the shift to dark mode isn’t just about looking sleek—it speaks volumes about…
The UK’s buy-to-let (BTL) property market has long been a cornerstone of investment strategy, but in 2025, it’s the northern cities – Manchester, Birmingham, and Liverpool – that are stealing the spotlight. With strong rental yields, surging tenant demand, and…
While social media and paid ads often steal the spotlight, email marketing continues to deliver one of the highest returns on investment for businesses. Notch Digital Marketing, is a UK-based agency that specialises in email campaign design, data-management and distribution…