When running a Google Ads campaign, one of the most overlooked yet critical decisions is location targeting. Many businesses focus heavily on keywords, ad copy, and budgets, but fail to consider where their ads are actually being shown. This oversight…
Businesses need more than just a logo or a website, they need a trusted partner who can combine creativity with strategy to deliver measurable results. That’s where Andrew Fairley, a freelance digital marketing consultant and founder of Notch Digital, comes…
Visibility and trust are everything. Whether you’re selling residential developments, commercial spaces, or investment opportunities, the challenge is no longer just about having a great product—it’s about ensuring the right people see it, understand its value, and feel compelled to…
As artificial intelligence reshapes how people discover information online, businesses must adapt or risk being left behind. AI search tools like ChatGPT, Google’s AI Overviews, Bing Copilot, and Perplexity are changing the rules of visibility—summarising answers, quoting sources, and bypassing…
Online, visibility is everything. For small businesses across the UK, standing out online can be a daunting challenge—especially when budgets are tight and time is limited. That’s where BusinessTrust.co.uk steps in. As a comprehensive Free Business Directory, it offers a…
Launching paid campaigns without a clear strategy is a fast track to wasted budget and missed opportunities. At Notch, we take a different approach. We build paid digital strategies that are rooted in your business objectives, tailored to your audience,…
Launching a new website is a thrilling milestone—whether you’re unveiling a brand, product, or platform, it’s your digital debut. But in today’s competitive online environment, simply going live isn’t enough. Without strategic Search Engine Optimisation (SEO), your site risks languishing…
Paid advertising has become an indispensable tool for businesses seeking rapid growth, targeted reach, and measurable results. Notch Digital Marketing, a UK-based agency with a reputation for delivering tangible success, has positioned itself at the forefront of this evolution. Through…
Facebook (now under Meta) offers one of the most sophisticated demographic targeting systems available, enabling advertisers to reach exactly the right people at exactly the right time. For UK businesses looking to generate qualified enquiries, understanding and leveraging these tools…
The value of free carries more weight than ever. It’s a word that draws attention, drives traffic, and builds empires. From search engines and social media platforms to productivity tools and entertainment hubs, many of the world’s most successful websites…