Andy

Andy

Understanding SEO and Google’s Optimisation Criteria

Search Engine Optimization (SEO) is a critical aspect of digital marketing that focuses on improving a website’s visibility in search engine results. By optimising your website for search engines like Google, you can attract more organic traffic, enhance user experience,…

Top Tips for B2C PPC Marketing in 2025

In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising remains a cornerstone for businesses aiming to reach their target audience effectively. As we navigate through 2025, several emerging trends and strategies are shaping the future of B2C PPC marketing.…