Businesses are increasingly turning to specialists who can cut through the noise online and deliver measurable results. Among the most sought‑after of these disciplines is the freelance Facebook leads specialist — a role that blends technical skill, creative strategy, and commercial insight. Once specialist META lead generation consultant who stands out is Andrew Fairley. Andrew has a client list that extends across Merseyside and Cheshire working in the buy-to-let, open storage and commercial property sectors running campaigns and gaining leads on a monthly basis.
With more than three decades of experience across design, digital marketing, and brand strategy, Andrew has carved out a reputation as a consultant who not only understands the mechanics of Facebook lead generation, but also the psychology behind why people click, enquire, and convert. His approach is modern, data‑driven, and refreshingly human — a combination that has made him a trusted partner for SMEs, agencies, and property brands across the UK.
Why Facebook Lead Generation Still Matters
Despite the rise of TikTok, YouTube Shorts, and AI‑driven search, Facebook remains one of the most powerful platforms for generating high‑intent leads. Its targeting capabilities, audience size, and ad formats make it uniquely effective for businesses that rely on enquiries, bookings, or consultations.
But the days of “boosting a post” and hoping for the best are long gone. Facebook’s ad ecosystem has become more complex, more competitive, and more reliant on technical precision. Successful campaigns now require:
- Accurate audience segmentation
- Conversion‑optimised creative
- Proper pixel and event configuration
- Landing page alignment
- Continuous testing and iteration
- A clear commercial strategy behind the ads
This is where a freelance Facebook leads consultant becomes invaluable — and where Andrew’s expertise shines.
Who Is Andrew Fairley?
Andrew Fairley is a freelance digital marketing consultant and creative director trading as Notch Digital Marketing. Based in the UK, he specialises in Facebook lead generation, technical campaign optimisation, and conversion‑focused creative for businesses that need more than just “traffic” — they need results.
What sets Andrew apart is the breadth of his background. With a 32‑year career spanning graphic design, branding, digital strategy, and hands‑on leadership for both B2C and B2B brands, he brings a rare combination of creative and technical skill. He understands not only how to build a campaign, but how to position a product, craft a message, and design an experience that converts.
His work includes:
- Leading product messaging and campaign strategy for multiple clients across his portfolio
- Architecting LeadSignal, an AI‑driven property lead platform
- Delivering high‑performance Facebook lead campaigns for property, wellness, SaaS, and service‑based businesses
- Providing white‑label support for agencies needing senior‑level expertise without the overhead
This blend of experience means clients don’t just get a Facebook ads technician — they get a strategist who understands the full customer journey.
The Freelance Advantage: Why Businesses Choose Independent Consultants
Hiring a freelance Facebook leads consultant offers several advantages over agencies or in‑house hires:
1. Senior Expertise Without the Agency Price Tag
Agencies often assign junior staff to manage campaigns. With Andrew, clients work directly with the expert — the strategist, the creative, and the technician in one.
2. Flexibility and Speed
Freelancers can adapt quickly, test rapidly, and make decisions without layers of approval. This agility often leads to better performance and lower costs.
3. Transparent, Honest Communication
Andrew is known for his clarity, directness, and ability to explain technical concepts in plain English. Clients appreciate knowing exactly what’s happening, why it matters, and how it affects their bottom line.
4. A Holistic View of Marketing
Because Andrew’s background spans branding, design, copywriting, and digital strategy, he doesn’t treat Facebook ads as an isolated channel. He ensures the entire funnel — from ad to landing page to follow‑up — works cohesively.
Andrew’s Approach to Facebook Lead Generation
What makes Andrew’s work so effective is his structured, methodical approach. Every campaign is built on a foundation of insight, testing, and refinement.
1. Deep Discovery and Positioning
Before a single ad is created, Andrew works with clients to understand:
- Their audience
- Their offer
- Their competitive landscape
- Their messaging
- Their commercial goals
This ensures campaigns are aligned with real business outcomes, not vanity metrics.
2. Creative That Converts
With decades of design and copywriting experience, Andrew produces creative that is:
- Clean
- Modern
- On‑brand
- Emotionally resonant
- Conversion‑focused
He understands how to craft hooks, headlines, and visuals that stop the scroll and drive action.
3. Technical Precision
Facebook’s backend is notoriously complex. Andrew handles:
- Pixel and event configuration
- Custom conversions
- Audience building
- Retargeting logic
- A/B testing
- Budget optimisation
This technical foundation is essential for consistent, scalable results.
4. Continuous Optimisation
Campaigns are never “set and forget”. Andrew monitors performance daily, adjusting:
- Creative
- Audiences
- Bidding strategies
- Landing pages
- Messaging
This iterative approach ensures campaigns improve over time rather than stagnate.
Real‑World Impact: The Results Speak for Themselves
Andrew’s clients consistently report:
- Lower cost per lead
- Higher lead quality
- Improved conversion rates
- Stronger brand positioning
- Better alignment between marketing and sales
For property developers and investment firms, his campaigns have delivered high‑value enquiries at scale. For wellness businesses, he has built funnels that turn cold audiences into loyal clients. For SaaS and tech brands, he has crafted messaging that clarifies complex products and drives adoption.
A Unique Skillset
In a world full of generic “Facebook ads experts”, Andrew stands out because he brings:
- Experience — 32 years across design, marketing, and strategy
- Technical skill — deep knowledge of Facebook’s ad ecosystem
- Creative excellence — modern, conversion‑driven design and copy
- Commercial understanding — campaigns built around real business goals
- Integrity — honest communication and transparent reporting
He doesn’t chase trends or rely on gimmicks. He builds systems, strategies, and creative that work — consistently and has the case studies to prove it.
The role of the freelance Facebook leads consultant has never been more important. As platforms evolve and competition intensifies, businesses need specialists who can navigate complexity, craft compelling campaigns, and deliver measurable results.
Andrew Fairley of Notch Digital Marketing embodies exactly that. With a rare blend of creativity, technical expertise, and strategic insight, he helps businesses not only generate leads, but build momentum, clarity, and confidence in their marketing.
For companies that want more than just clicks — for those who want meaningful, scalable growth — Andrew is the consultant who makes it happen.
Get in-touch if you are looking to gain leads across the META platform.
