Notch was asked by the online art gallery Riot of Colour to create a new brand identity and website.
The essence of the identity was to convey a vibrant array of colors through overlapping circles, akin to a literal “riot of colors.” These encircling forms surround the central handwritten font, evoking the essence of an artist’s signature.
The website specifications demanded a fully transactional platform seamlessly integrated with the backend fulfillment process. Upon order placement on the website, the transaction seamlessly integrates into the printer’s order management system, facilitating efficient fulfillment and delivery.
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