While social media and paid ads often steal the spotlight, email marketing continues to deliver one of the highest returns on investment for businesses. Notch Digital Marketing, is a UK-based agency that specialises in email campaign design, data-management and distribution of campaigns for clients. Our work with beauty brand PrimaLash is a good example of how strategic design, data management, and campaign execution can drive real business results.
Designing Campaigns That Convert
Our approach to email design comes with a blend of creativity and conversion science. Campaigns are not just visually appealing—they’re engineered to perform. For clients like PrimaLash, a brand known for its bold and glamorous aesthetic, we craft emails that reflect the brand’s identity while guiding users toward a focused action.
Each campaign is built with mobile responsiveness in mind, ensuring a seamless experience across devices. From eye-catching headers and product imagery to persuasive copy and clear calls-to-action, every element is optimised to capture attention and drive clicks.
Data Management: The Backbone of Campaign Success
Behind every successful email campaign is a robust data strategy. Our team excels in managing and leveraging client data to ensure campaigns are not only compliant but also highly effective. For PrimaLash, this meant integrating customer data from e-commerce platforms, CRM systems, and website analytics to build a unified view of the customer journey.
We ensure that all data is GDPR-compliant, regularly cleaned, and segmented for maximum impact. Our team handles everything from list hygiene and bounce management to integrating behavioural data that informs future campaigns. This meticulous approach to data management allows us to deliver messages that are timely, relevant, and welcomed by recipients.
Campaign Distribution: Hitting the Inbox at the Right Moment
Using automation tools, we schedule campaigns based on user behaviour, time zones, and historical engagement patterns. For PrimaLash, this meant sending promotional emails when customers were most likely to shop—often aligning with product launches, influencer collaborations, or seasonal sales.
We employ A/B testing to refine subject lines, send times, and content formats. This iterative approach ensures that each campaign performs better than the last, continually improving open rates, click-throughs, and conversions.
Proven ROI: From Clicks to Customers
Perhaps the most compelling reason businesses choose Notch Digital is our ability to deliver measurable results. Their email campaigns are not just about aesthetics—they’re about impact. In the case of PrimaLash, we helped transform email into a top-performing sales channel for PrimaLash, driving significant increases in both revenue and customer retention.
Building Better Lists: Ethical and Effective Data Collection
A successful email campaign starts with a high-quality list, and we know how to build one. We work with clients to implement ethical data collection strategies that attract engaged subscribers. For PrimaLash, this included website pop-ups offering discounts for first-time buyers, gated content like beauty guides, and social media integrations that encouraged sign-ups.
Notch prioritises transparency and consent, ensuring that all data collection methods are GDPR-compliant. This not only protects clients legally but also builds trust with subscribers, leading to higher engagement and lower unsubscribe rates.
Segmentation: Speaking to the Right Audience
Gone are the days of one-size-fits-all email blasts. We use advanced segmentation to tailor messages to specific audience groups. For PrimaLash, this meant creating segments based on purchase history, browsing behaviour, and engagement levels.
By sending targeted messages—such as restock alerts to frequent buyers or tutorials to new subscribers—Notch ensures that each email feels relevant and valuable. This level of precision leads to higher open rates, more clicks, and ultimately, more sales.
Why Businesses Trust Notch Digital
What sets Notch Digital apart is our holistic approach. We don’t just send emails—they build strategies. Their team combines creative design, technical expertise, and data-driven insights to deliver campaigns that work. Clients appreciate their transparency, responsiveness, and commitment to results.
With regular reporting and clear KPIs, we keep clients informed and empowered. Our collaborative process ensures that every campaign reflects the client’s voice while leveraging our expertise to maximise performance.
Email marketing is far from dead—in fact, it’s thriving. And with the right partner, it can become one of the most powerful tools in your digital arsenal. We know how to turn emails into revenue. Our work with PrimaLash is a testament to what’s possible when creativity, strategy, and data come together.
Speak to our team about email marketing.
